Chazar,
Gold in ruins has already been scaled back. It's no longer possible to get those 800+ gold jackpots in L1 ruins. You now get much less gold. But what you get is SO valuable in the early part of the the game compared to items which often don't come into play until mid/late game (or ever in the case of defensive items if your hero is never attacked).
What I find (and what I bet most players find) is that they need gold badly in the early turns (1-15) and items in the middle/late turns (15+) when war is breaking out. That's why I'd like to see the initial ruin distribution scaled back to 25% items and larger chances for gold. Then on respawn the distribution could change to the 60-70% item chance. That would help a lot. So would being able to sell any item (in a city) for a set gold price.
KGB