I suggest to admins to advertise WB as what it really is:
Ultimate game experience for selected audience.
This is a Hard Core strategy game not something soft core like HOMM
Best target audience is chess players, bridge card game players and other geeky game funs
Probably a targeted advertising campaign might work, but should be targeted to extreme groups
Such as:
Chess official sites
Mensa affiliated sites
Post University degree scientific sites
Hard core strategy lovers' corners in MMO sites
I am not an elitist, but this is not the type of game I could play with my girlfriend, I just name sorceresses and rangers after her name.
Let's try some provocative advertising like:
WB ultimate experience for Hard Core strategy gamers:
easy to play - too hard to manage